This is permission

Meet Amanda and Laura.

Sisters, best friends and co-founders of Permission. We’ve always been advocates of showing up as your most authentic self and owning who you are. For us, it begins with wearing what makes you feel good to do the things that make you feel better.

Permission was born on the grounds of creating an athletic fashion destination that finds power in celebrating boldness.

Our goal is simple; to provide women with a physical retail experience where they have access to some of the world’s premier activewear. It is an opportunity to let go of self-doubt and find freedom. An opportunity to own your permission.

The activewear industry always felt off (hi, underrepresentation and skewed ideals)- so we’re building something that feels good to us, to you and our community. 

We’ve reimagined retail and curated a dynamic experience so you can find what moves you. 

But this isn’t about us, it’s about you. This is your story. This is PERMISSION.